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4 Tips To Increase Likes On Any Social Platform…

Dr. IT SEO Services

Whether you’re on Instagram, Facebook, Twitter or any social platform for that matter – the art of gaining likes remains quite similar across all fronts. Gaining likes is a great way to help establish your brand’s credibility, expand your reach and gain authority for your social media profiles.

There are 2 ways you can gain likes – either through organic visibility or via paid media. Regardless of whether you’re using paid media or trying to gain likes organically – here are some tips on how to gain likes no matter what social media platform you are on.

1. Compelling Images

Using compelling images is a no brainer.

The image should not only resonate with your target audience but should also be attractive enough to users to pique their curiosity — and compelling enough for users to click on your content.

For example, if you’re tasked with creating an ad or post on social media targeting people who are interested in canoeing – try using a lifestyle image with a person in a canoe settled in the midst of the wilderness. Be creative!

People engage more with images than they do with text so use this to your advantage.

2. Targeting Options And Hashtags

Most social media ad platforms allow brands to target users who are specifically interested in a certain product, service or experience. Use the right targeting options to reach your desired audience – thus helping you get more likes.

Most social media platforms also allow you to use hashtags for organic visibility. Ensure you’re using hashtags (for platforms that use them) when trying to gain likes organically.

Tools like Hastagify.me and Tagboard allows you to source trending hashtags , helping you gain more organic visibility for your content.

3. Killer Headlines

Ensure there is continuity from your images, to your copy, to your headlines.

Remember that when people are on social media they’re not necessarily looking for a product or service. They’re there to see what others are doing and posting. So harnessing that user’s attention can be a challenge.

Consider each message an advertisement for your brand and write headlines that are more likely to capture their attention while they’re in surf mode.

Humorous headlines are more likely to get a like than headlines of more serious tones .

4. Call To Action

One of the best ways to get people to like your content is to ask them to! Copy such as “like us today” or “like us and…” or “like this if…” are great ways for getting more likes.

Some platforms have rules around using this messaging in social media paid ads; read the terms and policies of the platform before using this.

Also, ensure that there is an incentive that is of value to your users if you want to secure that like.

Now Read:

* Images adapted from mkhmarketing, .reid., Lukasz Porwol (@porwolluke)

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How To Boost Your Agency Profits With A SEO Reseller…

Dr. IT SEO Services

Most SEO agencies find themselves engaged in a constant tug of war between innovation & expansion. Multiplying profits in this trade calls for expansions that are risk-free, credible & yet effective.

If you are a growing agency looking to multiply profits with minimal risks, perhaps it’s time to consider an SEO reseller. Ensuring that your new client SEO accounts are successful can become as taxing as plucking a goose.

A highly customized SEO package with an affordable price tag is not only rare but requires a “Midas touch”. Getting organic rankings for clients requires good understanding of Google Algorithms.

It is evident that, since its last update – Mobilegeddon – Google has taken up a more open approach of announcing its upcoming updates well in advance. Search engine optimization is an extremely dynamic niche & calls for staying in sync with the latest industrial shifts lead by Google.

Dissecting SEO Reseller strategies & making sure that your future partner adheres to the latest crawler tantrums is of paramount importance. However, the question arises how can you be sure that you are making a wise choice?

It’s not only about a website’s structure optimization, the quality and quantity of back links contributes to a winning SEO Strategy for your customers. Hence, it’s important that you evaluate what are you being offered as a package before you up sell it to your clientele.

Reselling is easy, delivering results is complex and results are all that matter when it comes to Search Engine Marketing. Though it’s a time taking process, organic SEO can be a tricky trade as it involves deep understanding of where the web is heading with each Google Update rolled out. Especially due to the fact that Google boasts of having a cracking 67% of Search Engine Market share.

So how exactly can an SEO Reseller service help your business?

More like a back-end office, most professional SEO reseller agencies offer NDA protected, white-labeled packages. They provide you the ability to expand your client base by making more sales & providing you a complete technical backing for your customers. So while you handle the report circulation & billing – your partner agency does all the execution.

White-labelled reporting reduces your in-house staffing requirements and brings down the management spending that your agency might otherwise incur on a day to day basis with each new account being acquired.

Benefits of a professional SEO reseller partner

• Expand your clientele

Search engine optimization is imperative to increasing the visibility of a website in the SERPs of popular search engines. Adding such an important aspect of internet marketing to your offered mix of online marketing services is bound to help you expand your customer-base.

• Lesser expense on providing SEO services

An SEO reseller program is sure to cost you considerably less than acquiring in-house professionals for handling the SEO requirements of your clients. The money you save can be invested in the growth of your business.

• Outwit your local business competitors

Not all internet marketing agencies have adept SEO professionals on board. Get an edge over local competitors with your comprehensive range of internet marketing services.

Outsourcing your clients’ SEO projects to competent SEO reseller agencies is one of the most smart business moves you can make in today’s thriving internet marketing industry. Several SEO agencies are known to offer an amalgamation of acute awareness of Google’s latest algorithm updates and meticulous SEO plans to support their knowledge. The affordable prices of these SEO reseller agencies only adds to the desirability of hiring one for your clients’ SEO requirements. For More info visit

Source by Elena Boswell

Dr. IT SEO Services - Webdesign, SEO and IT Services



http://reparacalculator.com/how-to-boost-your-agency-profits-with-a-seo-reseller/
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How to Optimize Your Welcome Emails [INFOGRAPHIC] by @wonderwall7…

Dr. IT SEO Services

There are so many crucial parts to the email marketing conversion process, that many marketers tend to think of the process as a whole instead of breaking each part in the process down, bit by bit. That’s why I thought this infographic from Easy STMP was so interesting.

It focuses specifically on welcome emails, which is what a user receives after they subscribe or sign up for your mailing list.

Some of the interesting statistics they pointed out include:

  • Having the word “sale” in the welcome email subject line increases opens by over 23%
  • The word “report” in the subject line decreases opens by almost 24%
  • Using a real person’s email address instead of no-reply is more persuasive
  • Sending the email immediately after the user signs up increases open rate

Here’s the full infographic:

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http://reparacalculator.com/how-to-optimize-your-welcome-emails-infographic-by-wonderwall7/
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What SEO Means To Your Business…

Dr. IT SEO Services

SEO or Search Engine Optimization, remains to be one of the most effective and crucial marketing strategies for any given business. A good SEO strategy will get your business to achieve its full potential bringing positive tidings for your online brand. There are a number of benefits that you will get to enjoy as a business from SEO.

Increased traffic

There’s nothing as important for an online business as huge traffic to the business site and this is what optimization will do for you. The more visible you are online the better the traffic will be and the more the conversion rates you can enjoy. Search engine optimization concentrates on creating informative keyword relevant content, title tags and even Meta descriptions to ensure that your site shows on the top result pages on search engines. Optimized descriptions and tags increases your click-through rates and promotes qualified web traffic to get your business more value.

Increased site usability

It is one thing for your site to be visible on search engines and quite another for it to be meaningful to your users. A good business site should offer ease of navigation to the users to be beneficial. It should be organized and designed in such a way that it is easy for every user to find their way on the site and get to the information they consider most important. SEO helps in rearranging the architecture of your business website and includes links that makes the site easy for your visitors to use. User friendliness is one of the best things you can have to increase your customer base and conversion rates.

Return on Investment (ROI)

The optimization comes in handy with offering quantifiable results and results that can be tracked so that you gain value from your investment through traffic and conversion. Comprehensive analytics will help you in calculating the value your strategy brings your way. You can have audits done to evaluate effectiveness and come up with ways to make improvements.

Cost effectiveness

Marketing strategies can be quite expensive, but search engine optimizations offer effective marketing results at very affordable rates. This is basically because it’s targeted and directed at the right platform where the right users are. It has an inbound nature to it which helps many businesses save money when making their products and services known to the market.

Brand awareness

With the right strategy, you can be sure that your business will be ranked highly on search engines. The higher the ranking the greater the exposure the business enjoys and the higher the chances of attracting loyal customers. It instills trust to your brand and offers value to your users thereby converting them and making them repeat customers. Search engine optimization fetches your brand great mass awareness which is very important for any business. Customers know products and services by brand and you are better off creating reliable and reputable brands to enjoy high business returns to grow and expand your business.

Source by Jovia D’Souza

Dr. IT SEO Services - Webdesign, SEO and IT Services



http://reparacalculator.com/what-seo-means-to-your-business/
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Why Isn’t Your Content Converting?…

Dr. IT SEO Services

Work With Us

Our International SEO consultants understand that starting an online business takes time. Depending on your needs, online assets and goals, we create your online brand identity. The entire focus of our content strategies and SEO campaigns are to bring value to your online business, and to build on your efforts to grab the public’s attention. Come talk to us about the next Level of your online business.

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Why Are Web Designers Using Joomla?…

Dr. IT SEO Services

Joomla has taken the web design industry with a storm. Joomla is one of the leading content management systems in the world. A content management system is a software that allows a website owner to update the website content themselves without prior web design or technical skills. Joomla has seen a steady increase in demand as organisations require websites that can be updated on a frequent basis.

Today it is a common practice for businesses to demand websites that can be updated in-house without specialist technical skills. Businesses today understand the importance of content on a website and its impact on search engine ranking. Businesses require complete control over the content on their website and require a system that will allow them to make regular updates. Joomla allows web design companies to meet this challenge by providing powerful content management capabilities to websites.

Joomla provides a competitive advantage

By offering customers websites built with Joomla, a Web design company can gain a competitive advantage over its competitors. Joomla enables a web design company to design websites that are rich with many powerful features which in turn allows businesses to add value to their web presence.

Cost effective and scalable

Joomla has become popular with web design companies all over the world who are using Joomla to design powerful yet easy to use websites for businesses small or large. Joomla enables web designers to provide customers with a powerful and cost effective solution which is easily scalable to future enhancements.

Web designers can use Joomla equally effectively for smaller businesses who have limited budgets. Web designers can use Joomla to develop powerful dynamic websites in a cost effective manner. Web designers are able to develop dynamic websites that would have otherwise been out of reach for smaller due to high cost of development.

Open Source

Joomla is free open source software. Open source software provides web designers and software developers with complete flexibility to modify and enhance the system to suit specific requirements of a business. It does not limited designers and developer in any way who have full control over the code.

Joomla is Easy to use

Joomla is easy to understand and use. Unlike many other web and software applications, Joomla is easy to install and use. It can be hosted easily on most web hosting infrastructure. Web designers without knowledge of programming are also able to use Joomla with ease.

Joomla has an established community on the Internet

Joomla has a large established community on the internet. Information and tutorials are easy to find and there are many specialist blogs and forums that cater to the Joomla web design and development community. Resources are easy to find and access on the internet. The wide availability of a large selection of free add-on modules and components for Joomla further offers the opportunity to include many new features. A web designer can save time by using add-on modules and components to offer new powerful features on websites.

The time saved can be used to focus on other important issues that would have otherwise been overlooked. With practice Joomla can significantly reduce the development time of a project.

Joomla has been developed by experienced web designers and programmers who have already addressed most important factors into the software. Vital security and design issues have also been addressed and incorporated.

Training and resources are easily available

There are many tutorials and developer documentation freely available for use online. Web design companies find it easy to train their team in Joomla with the help of such readily available resources. There are many active Forums and Blogs specific to Joomla where technical queries can be posted and a quick response or support is usually available free of charge.

Source by K Singh

Dr. IT SEO Services - Webdesign, SEO and IT Services



http://reparacalculator.com/why-are-web-designers-using-joomla/
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6 Stupid Marketing Metrics That Need to Die…

Dr. IT SEO Services

Way too often—at least several times a week—I’m amazed by the things that some marketers are still measuring.

Maybe they don’t know any better. Maybe some are just married to legacy metrics that were once logical but now just need to die.

Inspired by Rachel Sprung’s recent post on pointless marketing metrics, I’ve come up with my own list of pet-peeve marketing metrics and reasons they’re probably doing your campaigns more harm than good.

1. Facebook Likes

Once upon a time, even rational marketers considered buying Facebook fans. The opportunity to get in front of such an audience—they would see your organic content over and over and over again—was just too tempting.

Those days are long over.

Last spring, the alarm was sounded for brands: organic Facebook reach for Pages was rapidly trending toward zero. And that’s exactly what happened. Many brands are now reporting less than 1% engagement with their fan base via organic content.

What’s the point in measuring people who Liked your page at some point if they aren’t even seeing your content? There could be 100 or 1 million of them… you still need ads or ridiculously powerful content marketing to reach them now on Facebook.

Still, some marketers point to increases in fan count as a social media KPI as though it will make a comeback. And someone must be buying those Page Likes, because an awful lot of people are still selling them. Just stop… Stick a fork in it, this one’s done.

2. Display Ad Impressions

It’s important to understand how many people actually saw your ads, right?

Unfortunately, impressions—the metric that display ad marketers relied on for so long—doesn’t give you a clue about how many people actually viewed your ad.

Way back in November 2013, we learned that about one-third of your ad impressions weren’t actually viewable. That’s pretty bad, right? Now it’s over 56%!


Source: Google

That’s right, over half of your ad “impressions” aren’t even being seen by anyone.

So stop using impressions as a yardstick for campaign reach. Instead, measure lower-funnel metrics, such as actual clicks and conversions.

3. Keyword Rankings

Keyword rankings are the insatiable, brain-munching zombie of marketing metrics. They just won’t stay dead.

So many factors have made keyword rankings completely useless—personalization, geo-location, changes in the search algorithm, etc. And those aren’t even new!

This shift has been happening over a period of years, yet some marketers still march out rankings for specific keywords at reporting time like they actually mean something.

Ditch the security blanket. Keyword rankings are done.

4. Anything to Do With Referred vs. Direct vs. Organic Segmented Traffic

This whole notion of segmenting referred, direct, and organic traffic, and using it as some kind of performance indicator, needs to die.

If you’re in SEO, you’re basically shooting yourself in the foot by using those metrics.

Rand Fishkin wrote and talked about this extensively in 2013, and what he predicted has played out pretty much as he said it would. In a keyword referral-less world, where both mobile traffic and organic search traffic are characterized as direct, attempting to use these metrics to measure or validate SEO efforts is just silly.

There are a lot of logical reasons why browsers won’t report exactly where traffic came from, but the bottom line is you can’t rely on the segmentation of referral data as a KPI. At all.

Groupon showed the extent of this problem in an experiment it ran last summer. The company deindexed its entire site for six hours—and instead ended up losing 60% of its supposedly “direct” site traffic!


Image from SearchEngineLand.com

So you still think SEO isn’t working? Understand that much of what you attribute to direct navigation is probably SEO and content marketing efforts at work. Don’t sabotage your own efforts by discrediting them with what is crappy segmentation reporting.

5. PageRank

Are we even still talking about this? Why are we still talking about this?!

The last time Google updated the PageRank toolbar (in 2013), it was by accident. That alone should give you a pretty good idea of how high it is on Google’s priority list.

Once upon a time, PageRank was probably a pretty good indicator of site quality, but the search algorithm has moved so far beyond this archaic metric that it’s crazy anyone still takes it seriously.

(I’m thinking of starting a support group for people who can’t get over PageRank. You don’t want to be in it, trust me…)

6. Most of Google Webmaster Tools

Google Webmaster Tools is great for some purposes, but really awful for others; getting any kind of real numbers for the metrics there falls under the latter category.

The numbers in Google Webmaster Tools are all based on estimates that are accurate to +/- 500%, according to my own internal analysis.

How do I know? Because you can compare some of the numbers with what is actually in your Google Analytics or Google AdWords account. When you do, you’ll see that the two sets are totally different.

It works in the same way as the Google AdWords Keyword Planner. The volumes and CPCs are just estimates and are similarly accurate to within +/- 500%.

Why would you put any stock in those numbers? It’s OK to use the data for trending purposes, but don’t make the mistake of thinking of the numbers are real and accurate in an absolute sense. They’re just estimates.

Why These Metrics Are So Silly (and Dangerous)

Aside from being irritating, these metrics (and the attention many marketers give them) are dangerous. Why? Because the more you focus on metrics that simply don’t matter, the less attention you’re paying to metrics that will yield actionable insights into your marketing efforts.

Think of it this way. If a marketer is obsessed with “improving” their impression volume, but most of their ads aren’t even being seen, they’re going to miss opportunities because they’re looking the wrong way. In time, this leads to a “death spiral” of misplaced attention; the longer you focus on irrelevant metrics like those above, the further and further away you move from the metrics that do matter. Before you know it, you’re trying desperately to justify content or advertising that isn’t doing anything simply because you’ve spent too long looking at the wrong benchmarks for success. By this point, it might be too late to reverse course.

So that’s it. My pet-peeve marketing metrics. Which metrics do you wish the industry would kick to the curb?

 

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http://reparacalculator.com/6-stupid-marketing-metrics-that-need-to-die/
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Nine Homepage Considerations For Web Designers…

Dr. IT SEO Services

The professional web designer it responsible for creating an effective website for it’s owner and of all the pages on a website none is more important than the homepage. The homepage of a website is normally the one which a person lands on, or visits quickly after landing on another page. The perspicacious web designer will therefore spend more time thinking and designing this page than any other on the site. University research into Human Computer Interaction (HCI) has identified several recurring themes that need to be addressed by any person undertaking web design.

Enabling Access

Research has shown that most web users will return to the home page even if they land on a page within the site. It is important therefore to make the users navigation to the home page as effortless as possible. Many pages on a website use the logo in the top left hand corner of a web page to take people to the homepage. However it has been found that not all users are always aware of this fact, especially novice users. It is advisable therefore to have a link labelled home to help those particular users.

Display All Options

The sagacious web site designer knows that you should present all major options that are available on the home page of a website. If the web design relies on the user clicking several times in order to find out the full extent of the site then the web design is fundamentally flawed. So when creating the home page think about the major sections of the site and ensure that the appropriate links are on the homepage.

First Impressions Count

What ever it is, people tend to make there minds up very rapidly and quite often for trivial reasons on the first impression they get from landing on a site. You might have highly relevant important content on your website but if the user is put off by your presentation on the home page the user will never discover it because they have moved on rapidly. You never get a second chance in these matters so invest time in the web design for the home page and create a good impression. Furthermore, it is best not to rely on your own judgement, produce several options through a variety of designs and get independent people to assess if you have accomplished your design intentions.

State Your Purpose

When surfing the web quite often I come across a site and I do not understand what the sites purpose is and the effect of that is usually to navigate away to a different site. Consequently the savvy web design will clearly state, in no uncertain terms, it’s raison d’etre. It is important not to rely on web users to read a lot of text to determine what the site is about – a visitor will make quick decisions not long and informed decisions Be clear, be brief, tell the user what the site can do for them.

Limit Prose

Given that it has already been established that a web design should display all the major options available and state the sites purpose, one must remember that brevity is key. The amount of prose on a home page should therefore be limited otherwise the homepage will rapidly bloat into something where the user will be put off because of the amount of reading that is required for them to find what they are looking for. Keep it to major headings and link titles is the insightful web designers brief.

Does It Look Like A Home Page

We all know what a home page looks like don’t we? So make sure the home page looks like a home page. Many graphic designers like breaking the rules, presumably because they can and it makes them feel as if they are different from the rest. However they are doing this to the detriment of the users browsing experience. An effective web page is one where a user can find things in the usual place – so place things in the usual place.

Limit Page Length

Research has shown that users don’t like scrolling. Consequently an astucious web design will therefore try to limit page length and importantly place the most relevant items towards the top of the page. If you think about it for a while and view your design from the users perspective – would you really scroll a web page you had just landed on on the off chance that what you are seeking was hidden at the bottom of the screen?

Display Recent Changes

If the web site has changed a canny web design will tell the user that on the home page. There are various reason for incorporating this feature into the home page ranging from not surprising the user before they navigate users, or to get existing users to visit the new pages.

Consider Panel Width

Page and panel width issues can be the better noir of many web designs. The width of panels on a web page seems to be essential for assisting users comprehend the overall layout of a website. In one research based study, participants rarely selected the information in the left panel because they did not understand that it was intended to be a left panel. In a follow up study, the panel was made slightly narrower, which was more consistent with other left panels on other websites experienced by users. The newly designed left panel was used more.

If you are undertaking a web design for your client or you are a client employing a web designer then make sure the above points are adhered to for a successfully homepage design.

Source by R Reed

Dr. IT SEO Services - Webdesign, SEO and IT Services



http://reparacalculator.com/nine-homepage-considerations-for-web-designers/
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Climate Change – The Real Deal…

Dr. IT SEO Services


It was in the spring of 2011 which was long remembered by the scale and horror of many violent tornadoes that tore through the Midwest and parts of the eastern United States. With the massive flooding of the Mississippi River in Illinois all the way to New Orleans created a catastrophic disaster. It seems like every spring has seen its share of storms where torrential rain causes immense suffering and loss of life. Once again we have drought conditions in many areas of our country and through out the world.

We realized that climate change increases the risk of hostility and conflict. The sea level rise today already cover the coastal landscapes around the world forcing people to leave their homes. In general, we are seeing migration, while due to the rising waters forced. This migration of refugees of climate change continues to grow each year. With drought conditions worsen shortages have become the strongest fresh water and food. Consequently, there has been and still is an increased competition for remaining resources never there. And this increased competition continues to exacerbate tensions, not only in all the countries concerned but throughout the world.

To understand the impact of climate change today is that one of its consequences has led to instability in Nigeria. This instability, now operated by the terrorist group Boko Haram continues to exasperate economic conditions worsen and throughout Africa. The drought and subsequent food shortages not only rising food prices intensified, has helped fuel the riots in early Syria. Today, with the country torn by civil war and the rise of ISIS caused serious risks, not only for the global economy, but has also had disastrous effects on humanity as well.

In the US, it has not been since 1920 in this country has experienced such devastation of nature in many places in a short period of time. Following all this devastation left much of the United States almost helpless. Too many lives lost, so much destruction, and many livelihoods in ruins was the result. Today, nature in all its fury unleashed chaos and destruction that continues to shake that nation. Man-induced climate change is attributed to a global quagmire of misery and death?

Throughout the centuries mankind has continued to upset the balance of nature. Man laid the foundation for the natural disasters that have transformed our world. Each nation is guilty of some environmental atrocity of one kind or another. Voluntarily or not the man continues to pollute, destroy, steal and our environment without worrying about the consequences of our actions, inactions and now to facilitate the devastation. To speculate that the Earth goes through its normal cycle of climate change as the reason why there are so many homes storms, longer droughts, earthquakes or massive flooding is too casual.

Monetary restrictions imposed by the reactions always change in the environment caused by human interference. The tragedies of humanity are imbued with blatant disregard for the environment, nature and all the inhabitants of the earth. Even with all the currently available more pollution than any other period of history is continuously discharged into our rivers, streams, lakes and oceans causing catastrophic damage to marine life technology, people from coast, all economies around the world . The need is very obvious, the technology is available, and resources can be provided to eliminate global pollution that threatens our very existence.

What it has happened since the arrival of the first industrial revolution in which man continues to drain the oil fields, groundwater deposits of coal and other minerals, which is a parody of our planet. Our continued reliability of fossil fuels on earth creates large gaps that contribute to the movement of earth plates along the lithosphere resulting from earthquakes, tsunamis, and even sink holes that cause terrible damage man and the nature. We also have to realize what humanity has done to the tropical forests of the Amazon. Destruction and almost total annihilation of the greatest resources of the stability of Earth’s climate, now it has become the greatest threat of the planets climate instability.

To not capitalizing the already abundant, automatic replenishment, and environmental sources of renewable energy humanity has made the land can not remain stable. Of course, the planet has experienced throughout the history of climate change, but mans continued escalation of fossil fuel consumption only increases and accelerates a change in the climate of the earth. When the weather changes drastically in a relatively short time period of great upheavals they have always happened. Worldwide, more frequently and with greater intensity have become. Always in the most horrible human suffering, nature and the environment and it is almost powerless to restore stability. All this while the costs to restore balance and stability today far exceeds the cost that would have been spent to prevent such disasters from happening in the first place.

All that is needed is the will of nations once and for all band together to solve the climate of the earth is directly related and influenced by human interference. To curb the acceleration of global warming, end the catastrophic pollution, and restore our depleted forests every nation must help restore the delicate balance of the earth. This, for humanity now be able to end the massive human suffering that causes more aggression and destabilization of nations worldwide-out. All this can be done using the technology available today. By making the sources of the first and second electrical obsolete industrialization is the fastest way to restore stability worldwide. The availability of solar, wind, hydro electric, magnetic energy and other green energy sources are easily available now. All that is needed is the political will to make them more accessible and affordable. The ability to restore the balance of nature on earth is at hand. And doing so could only alleviate many human tragedies that have placed man about to fall back into the caves of the Neanderthals.

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The Components of ECommerce Web Design…

Dr. IT SEO Services

In the world of business, eCommerce solutions are vital if you plan to succeed. This is especially true when it comes to eCommerce Web Design, and if you look deep enough, you will clearly see that there are a few different components to the web design process. Finding a good company is only part of the battle, and with that being said, let’s look at the three different parts of developing a webpage for your business.

Design

The design process is anything but simple. What should your webpage look like? How should you go about implementing the features you want? When you look at other pages on the internet, you should attempt to figure out how you are going to either match or exceed their standards. Neither one of these is going to be easy, but they can be achieved if you simply keep trying.

One of the most important things you can do is ensure that you are using up to date technology. Creating a website that utilizes Flash, CSS, and other updated technologies will allow users to view and load the page quickly. It should be noted that the only downside to using CSS is that losing the format file will result in a breakdown of the pages themselves. They will still be accessible of course, but they will not really be useable. Rather than using this as excuse to avoid using CSS, use it as a reason to secure the server properly.

Development

Your eCommerce web design will require the professional touch, to say the least. In other words it will become very important for you to ensure your web designer knows what they are doing, and understands how your website will stack up against others in the same industry. This is one of the more important eCommerce solutions, and your web designer will need to know all of the different languages, protocols, and even hardware. The general idea is to create a webpage that meets modern standards, but that will also run on some of the older computers. In addition to older computers, it is critical to ensure that it runs on mobile browsers. Creating a mobile website will require a bit of skill, and it should be noted that both feature phones and smart phones are still in use.

Search Engine Optimization

The third and final component to take into account is Search Engine Optimization. SEO is a tool you can use to draw traffic and even convert that traffic into sales if the right keywords are used. Search engines use crawlers to index webpages, and they will index those pages according tot he keywords. In choosing keywords, it is important to ensure that relevant keywords are used as haphazardly applying keywords for the wrong product or service will cause a page to be delisted.

Your eCommerce solutions will be both complex and simple at the same time, believe it or not. There are many things to consider when you are attempting to build a brand, especially in the online world. There are many other websites out there vying for the attention of the customers, and you are just one. Take this to heart and make sure you do not slack on the design process. If you play your cards right, it won’t be long before you have all the customers and business you need!

Source by Meagan Connelly

Dr. IT SEO Services - Webdesign, SEO and IT Services



http://reparacalculator.com/the-components-of-ecommerce-web-design/