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How Much Does It Cost To Build A Professional Website Design in 2015? – #EspressoMonday Nr. 8…

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Here is the course I mentioned: http://rockingcode.com/ – it is The Ultimate 2015 Web Design Learning Course, where in 9 hours we will teach you how to Build …

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Dental Website Design – 3 Must-Haves For Dentist Websites to Improve Office Efficiency…

Dr. IT SEO Services

Oral care professionals often have dentist websites designed specifically for building their practice and attracting new patients. This is a very effective method for doing that. However, these sites can also improve the productivity of dental offices. All this requires is a few smart elements incorporated into the dental website design.

New Patient Forms

Adding patient forms directly onto dentist websites saves time for the front-end staff. This gives them more time to coordinate services, such as x-rays, and visits with other specialists, such as hygienists. It also gives them an opportunity to have copies of previous oral care records sent to the office ahead of time. The staff can download this information directly into office software for easy and convenient use.

When these forms are incorporated directly into the dental website design, many professionals find the number of online visitors making appointments increases. The forms are more convenient for clients to fill out and new patients feel more compelled to set an appointment with you instead of wandering over to the competition.

Care Information

Oral care experts can benefit greatly from including information for surgery preparation and after procedure care in their dental website design. They can refer patients to this information so that they have easy access to this information and don’t have to attempt to keep track of several pieces of paper. Clients can also use this information to help them select a treatment. Office staff members usually find including this in dental website design cuts down on a large amount of extra work, allowing them to focus more on direct patient care rather than paper tracking. This has worked so well that some practices have added computers to their waiting rooms to provide clients with easy access to this information while they are waiting for their appointment.

Procedure Overviews

Listing all of the procedures and methods used in the office on dentist websites is another great way to educate patients and increase office productivity, but if they are used correctly, they make great advertising. Office staff and oral care professionals only need to refer their patients to their dentist websites to provide patients with the information they need. The client can examine the various procedures on his or her own time and select the technique he or she prefers.

Patients can learn about the services they require, but they can also learn about other treatments you provide. A client who was interested in teeth whitening, for example, may have been putting it off because he or she wasn’t aware you offered that service. New online visitors can also look through the procedures you offer to see that you offer the procedure they need. As an added benefit, this information can be used in conjunction with videos on the subject. Adding them to the homepage can increase the interest of different cosmetic procedures. Text information can be included in newsletters to further advertise your practice.

These are just a few of the features that can be added to dental website design to increase productivity and the ROI of your online marketing. Because online marketing never rests, the more you can have dentist websites do for you, the more profitable your practice will become. With an experienced developer, the possibilities are endless.

Source by Chris A. Harmen

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How To Rank In The Top Spot For Local Search Queries…

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No matter how unique your business, there’s a pretty good chance there is at least one other like it. And it’s probably located in or near your business area.

Because there’s so much competition, it’s important to stay relevant in local search queries.

If you own a flower shop, and someone types “flower shop” + the name of your city into Google, you want your business as one of the first listed in the SERPs.

The further down the page you show up the less chance of gaining the business of the searcher.

There are things you can do to show up in local queries and be near the top of the search engine results.

Using Local Profiles And Directory Sites

First things first. List your business on all the major local sites.  

Each listing should include your N.A.P.: business’s Name, Address, and Phone number.

It’s especially important to secure a listing with Google My Business. As a Google property  its listings are often given preference.

Some other “hot” local directories include:

Analyze Relevant Search Terms

Look at the keywords and phrases people use to land on your site. You can use Google Search Console to see this information.

If a lot of people come to your site from “how to” searches, you know that content is working for you. This can show you what type of content to build out.

Use Google Keyword Planner to find high-ranking keywords people use for products and services like yours.

Pay attention to the most popular search terms. Use those in your content, either new or old. It can help you rank higher but can also appeal better to visitors.

To learn more about finding the keywords that lead people to your site, read How To Use Landing Pages In Google Analytics To Find Keywords

Speed Up Your Website

For mobile searches Google gives preference to mobile friendly websites.  (Here are 5 Tools To Test If Your Website Is Really Mobile Friendly)

One factor that limits your “mobile-friendliness” is how fast your pages load. Slow-loading pages may rank lower than those that load fast.

Even when a slow-loader ranks high, there’s a good chance frustrated visitors just leave.

A few things that can cause a page to load slow:

  • Pop-Up Ads (which also hinder high ranking)
  • Images and Video. (Compress images. If you have an auto play video, optimize the mobile so the video doesn’t auto play)
  • Abundance of plugins

Generate Local Content

facebook-localTo continue to rank on the first page of search results for your local area, you need a content marketing plan. That plan needs to include creating locally focused content.

To give an example. Create a resource page on your website with contact information for companion services to your business.

These are things that people would search for and would increase your ranking.

Research local community events. Write blog posts beforehand about the event. Offer specials to event attendees. Share highlights after the event happens.

Need more ideas? Check out Promoting Local Content For Local Links

You’re Never Done

Remaining relevant in search results is not a “fix it once and forget it” process.

You need to continually monitor and maintain your digital presence. You need to keep create the type of content that attracts visitors. Content that converts visitors to customers.

What have you done that’s boosted your site’s relevance in local queries?

Hand-Picked Related Articles:

* Leader image by kozumel, asmythie

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Looking for a Website Design Company in Essex UK?…

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h1SKS Website Design Essex Studios are a leading Website Design Company in the UK specialising in bespoke website design and redesign services for …

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Top 5 Things To Look For In A Local SEO Services Expert…

Dr. IT SEO Services

You want to grow your business quickly to continue earning even more money than what you are getting now. For this, you need to hire the best local SEO expert who will help realize your dream by easily reaching out to your target audience residing in a particular geographical area or territory.

Top 5 things to look for:

1. Knowledge

The professional you hire must have extensive knowledge and is experienced in the digital marketing sphere. There are many strategies that are known to provide noticeable results with the same level of work as offered by others. The expert should have clear understanding of the various aspects of SEO and should explain you on what to do in order to improve your search engine rankings.

2. Effective Communication

Assuming that you hire a local SEO agency who knows its job, you don’t seem to get your desired results. On calling them or emailing them, you don’t get an answer from their side. Please don’t allow yourself to fall in such a situation. People must always look for a local SEO firm who communicates well and always keeps its clients updated about its work. Effective communication will help you understand what the professionals are doing to help you achieve better business results.

3. Transparency and Honesty

If someone tries hard to convince you how good they are in SEO but cannot explain you the methods they use or will use in dealing with your specific online requirements, better avoid such a company. A good consultant will always describe what he will do to help you. While ranking today is hard to achieve, at least hire someone who is honest enough to tell you things as they are.

4. Reasonable Pricing

You may find a company who promises to do a flawless job as far as optimizing your brand is concerned, yet their fee seems very low compared to others. On the other hand, there may be someone who claims to be very professional, but charge thousands of dollars to potential customers. Pricing can be a tricky part, and you need to find a genuine local SEO firm who provides great services at a reasonable price. Do not go for very low rates as the job may be substandard.

5. Timing

A good local SEO consultant will always complete his job on time and will not extend the time limits to give you your desired service. You should go for someone who is realistic about the deadlines and the time needed to get the job done. If someone promises you to bring your website at the top of search engines in just a week, be careful about that company, as it may either be using dishonest techniques or they are simply lying. You must trust someone who will offer excellent services in creating quality content, creating the layout of your site, placing content properly and generating inbound links. Remember that all these work takes time.

Source by Ashley Prince

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http://reparacalculator.com/top-5-things-to-look-for-in-a-local-seo-services-expert/
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5 Awesome Schema.org Rich Snippet Plugins for WordPress Users by @albertcostill…

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If you have been paying attention the last few years, you’ve no doubt noticed the increased usage of “rich snippets” while browsing search results. These snippets appear for a variety of searches and use microdata to display things information such as ratings, dates and times, images, and other relevant information to help create a richer search experience for users.

Back in 2011 Google, Microsoft, Yahoo, and Yandex launched Schema.org to help webmasters understand this microdata vocabulary, but for many it can still be a little confusing. If you’re a heavy WordPress user, you know whenever you need to implement new changes across a number of installations your best bet is look for a plugin to help ease the pain (especially if you’re not a developer).

Luckily, the WordPress community has stepped up to the plate and provided several options for us to manage these markups!

Like most WordPress plugin options, the community has built both free and paid options. Every user will have different structured data, needs so you need to understand exactly what the purpose of rich snippets are and what kinds of data you’ll want to focus on.

What is a Rich Snippet Again?

Before I jump into the plugin options, let’s quickly review exactly what a rich snippet is so you can decided if you actually need to do this for your site. Many webmasters find out having Scheme.org markup can boost their SEO, but if you’re just adding rich snippet data for the sake of SEO and not really providing any value to the SERPS, then you’e really just wasting your time.

Rich snippets appear in search results as additional information that adds additional value to the information, and you see them all the time. A common example of this is seeing rating and pricing data underneath the typical blue link found in the SERPS when searching for products.

In the above screenshot, you’ll see rich snippets in action; you’ll notice the star ratings, a numerical rating, the number of reviews that have been left about the product, and you’ll notice Toysrus.com result even includes pricing and whether or not the Millenium Falcon is in stock.

There are a ton of other examples of rich snippets in search other than rating information, including events (do a search for your favorite sports team to see their next games and scoring information right in the SERPs), drug information, restaurant information (times and contact info), and other local business data formats.

This is probably where many SEOs look to boost their rankings. Information that you can include for local business clients include hours of operation, payments accepted, pricing, contact information, and more (in addition to the aforementioned reviews).

Schema.org Rich Snippet Plugins for WordPress Users | SEJ

You don’t have to be the world’s great search marketer to see how presenting this data to users in the SERPS clearly makes the search experience that much better—users can get that phone number or see store hours without even having to click-through to the website!

How Does a Rich Snippet Help?

Aside from the obvious benefits of getting more information in front of the user more efficiently, word on the street is Google prefers websites that use Schema.org structured data – but again, only if it makes sense! So it’s safe to say you could see a potential rankings boost by installing the proper markup.

However, utilizing rich snippets REALLY affects your SEO efforts requires more than just adding some extra code to your web page. You see, these rich snippets are way more interactive than a regular blue link – people tend to click on results that have those orange rating stars because they stand out from the rest of the results.

It’s this increase in CTR is how adding the Schema markup can really increase your search rankings.

Now that you understand the value rich snippets bring to the user and how the increase in CTR can have a positive effect on SEO, head on over to the Schema.org website and see if your project fits into the listed categories. Is there information you could be displaying as a rich snippet in the SERPS?

Luckily, if you’re a WordPress user, there are few plugins that will get you setup in no time.

1. Schema Creator (Free)

If you’re looking for a simple plugin to get started with structured data, check out the easy to set-up Schema Creator from Raven Tools. The plugin will automatically create microdata for posts, and uses a WordPress shortcode functionality to drop where you need it featured. You can also customize the look of your data with unique CSS classes.

2. All In One Schema.org Rich Snippets (Free)

Another free plugin to check out is the All In One Schema.org plugin, which currently has over 65 five-star reviews from the WordPress community. The plugin adds an option to configure a rich snippet right below the visual editor in your WordPress posts or pages. While it currently does not feature a local business markup option at this time, plans are to add new data types in future plugin releases.

3. WP Social (Free + Premium)

The WP Social SEO plugin steps things up a notch by adding some additional features along with a premium option to unlock others as well. The plugin will work with your existing SEO plugins but add options to configure Schema microdata, Google Authorship, Facebook OpenGraph, Twitter Meta tags, and more.

4. WP Rich Snippets (Premium)

WP Rich Snippets is a very robust premium plugin option if you’re looking to get fancy with your structured data. With this plugin you’ll be able to configure and display things like rating data in many different ways, having a little more control and additional choices then your free plugins offer. You can also pay for additional add-ons to the plugin for even more specific structured data needs, from location data to software specs and even aggregated user reviews.

5. Yoast Local SEO (Premium)

You can’t write a WordPress SEO article without mentioning everyone’s favorite SEO plugin Yoast! For those who are fans of the their free WordPress SEO plugin, and for those looking to focus on structured data options for local businesses, look into the Yoast Local SEO premium plugin as a way to manage your Schema needs. The plugin also features Google Maps integration to give your visitors an easier way to plan their route.

Conclusion

As with any discussion about WordPress plugins, some of the free options are sure to meet the demands of your website or clients while others might want to step up to the more robust plugins for more control; that’s not to say there aren’t others out there, either. These are just a few of the more popular options you can get started with today to begin testing structured data and seeing how it improves your user experience (and search rankings).

If you have had any experience with these plugins, I would love to hear about them. Any success with one in particular? Are you using a different plugin or option that should be included in our list? Feel free to add to the discussion in the comments section!

 

Image Credits

Featured Image: Profit_Image/Shutterstock.com
All screenshots by Albert Costill. Taken July 2015.

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6 of the Most Effectives Ways to Promote Your Website…

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For more click here http://www.freelancekits.com.

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Custom CMS Web Design Budget…

Dr. IT SEO Services

Consider our expert custom CMS web design budget tips when asking for a quote on a new custom CMS website or the redesign of an existing site. A custom CMS content management system is a good choice to keep down future costs because you or a staff member may manage new site content without technical skills or paying each time for changes.

Web Design Price, Quality, and Value Compared

Our CMS Design Tip #1: Budget funds for as much quality as you can afford for the initial development and launch of your custom CMS web design.

Like any consumer product, paying more for quality that lasts provides value for money spent. This is true for a custom CMS web design, also. To establish a design budget our advice for analyzing web design prices may help you avoid the mistakes others make.

Value depends on quality, so an expensive price for a nice looking website could be misleading. A cheap price even though nice looking could be a mistake, also. If you look for the cheapest price and lack the technical skills to analyze quality, you may end up with a clunker that just doesn’t perform. Websites and knockoff consumer products can appear like the real deal until they fall apart.

A quick test of quality for any website is to validate the code, so Google the phrase “validate html” to locate the free W3C online tool. Check out a potential designer’s work by testing their design. If the site is in xhtml and complies to W3C without errors, that’s a good indicator the designer cares about quality. The next tip provides more advice for evaluating a CMS web designer.

Choices When Selecting a CMS Web Designer

Our CMS Design Tip #2: Evaluate your options for a source to create the custom CMS web design based on their quality and experience.

An amateur CMS web designer who states “I can do web design” is probably correct. Children 10 years old or younger at grade school level can design websites. Creating an attractive custom CMS web design may seem easy, yet creating a website that performs well attracting business and search engines is different.

Here are CMS web design service options to consider. The first 3 could be free except for the time needed to setup, manage, and update your website. The other web designer options involve cost.

1. Do It Yourself Web Design

2. Trust a Friend or Relative

3. Use a Free Standard Template

4. Purchase a Premium CMS Template

5. Hire a Freelance CMS Web Designer

If you lack experience, the first 4 options for free or nearly free web design involve climbing a steep learning curve to have a quality CMS website that performs well. With zero experience, it may take 200 or more hours just to research, evaluate, and select a good CMS software package, and then modify it to your unique look in preparation for installation and launch.

Hiring a freelance web designer may be the best choice, yet use due diligence to verify their quality and experience. Have them provide performance evidence for their website. Ask for links to customer CMS design projects that demonstrate quality and performance for their clients, too.

Inexperienced designers may exaggerate or overpromise. Many prefer to discuss what they will do for you without real evidence. This has been proven by catching the lies of firms begging for web design work as subcontractors, yet they cannot prove results for their site or their customers. If a person or company can truly provide a quality custom design solution that performs well, they will have evidence.

Another test is asking if the designer can create a custom CMS in xhtml in a tableless design with valid code to W3C with the ability to add new pages in plain text without learning advanced technical skills. A custom design meeting that sentence should display well now and on new computing inventions for years to come. You may want to ask for evidence that their designs are cross-browser compatible and will display well in all major browsers, too.

Plan Details of Your Site Launch and Growth

Our CMS Design Tip #3: Plan to add original quality content often to your new custom CMS web design to attract repeat visitors.

A website launch and forget it strategy cannot succeed unless your product or service is one-of-a-kind or extremely unique. If you have competition and a one-shot web design budget, your competitor may outperform your website by constantly adding fresh content that gives visitors a reason to return. That site traffic will include repeat shoppers and search engines eager to access that new content.

The purpose of a CMS content management system is the ability to add original quality content often. Before a single line of code is written, our advice is mapping out the site navigation of the initial launch, and pencil in future site growth. The navigation outline will allow you to envision where to add content in the future while keeping a logical site structure so visitors don’t get lost.

During the custom design planning phase, avoid the temptation of having just something or anything online like an under construction one-pager as a place holder. A more developed site with very general information is nearly as bad. Think of a brick and mortar store having a grand opening while half their shelves are empty. You need to make a positive first impression, so do not launch your until you have provided sufficient details of your product or service to convince visitors to consider you.

In summary when choosing a custom CMS web design, budget as much quality as you can afford, use due diligence in selecting your design team, and invest ongoing time or money for future development of your design. Online success of your website depends on planning ahead and implementing our “add original quality content often” strategy along with these custom CMS web design budget tips.

Source by Jim Degerstrom

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SEO Company NewYork, SEO LosAngeles, SEO Australia, SEO United Kingdom…

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We are one of the biggest White Hat SEO service providers in the world. We provide web SEO for local services and products and for international in countries …

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Best Professional Web Design Software…

Dr. IT SEO Services

However, it’s understandable that this is just one of their marketing strategies to approach the clients. Everyone knows this and still try to find the best website design software that they could get. So what are you going to consider while searching for the best professional web layout software?

In the very start, when you are still searching for software, you should consider asking yourself: Is this what suits my needs? Would this offer the best website design for me? Questions like these may lead you to considering things first like more research about the software and also reading reviews of other clients who had used the software. In this way you would and you could purchase the best of the best web layout software available and which fits your needs!

Look for these essential details in choosing the Best Professional Website Design Software

– Easy to Use

Most users do not really have extensive training in website designing. Choose effective website design software that will be easy for you to use and manipulate. You should also be familiar with markup languages and other multimedia languages or technologies which may be helpful in your website designing.

– Features

Good web design software will include features like how to insert links, images, tags and other keywords. Other software may offer security features that may help whenever a crash on the website happens.

– Tools

A tool for photo editing and creation wizards produces good website layout software. Server communication utilities integrated into web design programs are also essential for web designing.

– Support

Any high ranking program should include features like email, and other messenger services for easy feedback and quality of service.

– Value

High value, which means high quality software, is the most essential feature.

Whether developing a website for business, pleasure or both, be sure to examine reviews of the best professional website layout software available on the market.

Source by John Edmund Wong

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